Vacancy: CRM Manager (Hybrid)

Type: Permanent

Hours: 34 hours per week, Monday - Thursday (paid for 37.5)

Salary: £30,000 - £35,000 per annum depending on experience

Location: Peterborough

Department: Marketing

Reports To: Senior eCommerce and Digital Manager

Description:

iGO4 is a digital, award winning, top 40 UK insurance broker servicing several direct and partner brands including iGO4, WiseDriving and Darwin for Direct Line Group. We look after over 250,000 customers across several motor, telematics, and electric car insurance products.

We have a passion for making a difference and that’s why our teams are full of creative individuals with ‘can do’ attitudes who know how to deliver the best customer experience. We don’t offer jobs, we build careers!

The Role

We are looking for an experienced CRM Manager, to join iGO4’s Customer Experience function and help catapult our digital communications to the next level. With a proven track record in Communications Strategy Development and Delivery you will be at ease building and delivering digital communications to hit key KPIs, whilst owning and steering the future direction of the CRM channel and tool.

Key responsibilities:

1. CRM System Management:

- Oversee the CRM system, making sure it works effectively.

- Work with Technology partners to continually improve the system to meet the evolving needs of the business.

- Ensure CRM system integrates seamlessly with other business technologies.

2. Data Management and Analysis:

- Manage CRM data to ensure accuracy.

- Analyse customer interactions and data within the CRM to identify opportunities for improvement.

- Develop and track key performance metrics to measure CRM effectiveness.

3. Strategy and Reporting:

- Develop strategies to increase the use of CRM within the organization.

- Create regular reports on CRM system performance and customer insights.

- Collaborate with commercial and Operational teams to ensure alignment with business goals.

4. Execution 

- Campaign ownership including planning schedule, copywriting, campaign builds, and deployment 

- Own and adhere to internal testing process across defined email platforms

- Keeps up to date with latest Email Marketing legislation inc. GDPR, PECR, ICO

5. Customer Experience Enhancement:

- Utilise CRM data to understand customer needs and behaviours.

- Implement strategies to improve customer engagement and retention.

- Collaborate with various departments to enhance overall customer experience.

6. Digital Support (as required)

Experience:

Skills & Experience

• Bachelor's degree in Business Administration, Marketing, or related field.

• Proven experience as a CRM Manager or similar role.

• Strong knowledge of CRM technology and best practices.

• Excellent analytical and data management skills.

• Strong communication and interpersonal abilities.

• Copywriting and/or basic Coding experience (desirable).

Personal Attributes

• Detail-oriented and highly organized.

• Strong problem-solving skills.

• Proactive and able to work independently.

• Good multi-tasker with high productivity

• Comfortable working in a fast-paced environment with the ability to juggle priorities and adapt to change

• Ability to build working relationships at all levels and engage effectively

• Proactive and professional approach with a positive attitude

• Commercially focused and results driven

Benefits:

• Hybrid role; part office, part home working

• 34 hours across 4 days, with full pay (with Fridays off)

• 25 days holiday (pro-rata’d) + extra days for tenure to max of 30 days

• 3% Pension contribution

• 4 x Life Insurance for everyone

• Health Care cash plan

• Enhanced maternity package and 2 weeks full pay paternity leave

• Career Development Framework progression opportunities 

• Free access to Open Learn to help career development

• Free parking & EV charging at Peterborough head office

• Stocked fridge at work with free fruit and drinks 

• Cycle to work scheme as part of Hybrid working

• Wearable scheme, allowing you to spread cost of a smart watch over 12 months

• Shopping discounts 

• 2 days per year for our volunteering days (fully paid)

• Free employee assistant program (legal and financial advice, counselling)

Due to a large volume of application’s, we are unable to contact candidates individually, therefore if you have not received an email from us within 2 weeks of applying you can assume that on this occasion your application has not been successful.

Please note that iGO4 complete pre-employment checks for all employees and offers are subject to these being completed successfully.

Taking applications until: 29-11-2023